Animology True Colours Shampoo. True Colours dog shampoo has been specially formulated to clean, deodorise, condition and enhance the colour of your dog#s coat. With built in conditioner and pro-vitamin B5, it helps to keep your dog#s coat beautifully clean and healthy. True Colours also has a deep cleaning and stain removing formulation to help improve the colour and overall appearance of your dog#s coat. True Colours can be used on all coat colours and skin types including sensitive skin. It is suitable for all dogs from 6 weeks old. All Animology dog shampoos have a mild yet deep cleaning action that removes dirt and odour without stripping the coat of its essential oils. Our #easy rinse# formulation keeps washing time to a minimum, while the built-in conditioner and Pro-Vitamin B5 help to improve the health, strength and condition of your dog#s coat.